Visuals for social media marketing and creating website links

With 3 billion internet users in the world, the best way to reach people is via the internet and there is nothing better than an eye-catching, visually pleasing article or post on social media.

In their nature, human beings communicate visually. The human brain is made in a way that it processes images more quickly and people are attracted to them. In fact, communicating visually started way back during the evolution of mankind with paintings on walls and caves. A business should be into social media marketing and be well on board with web link creation. Understanding the retention process should help, as what the human brain remember the most is what is seen, and what is image- centric. Well, the primary goal of creating website links and developing social media marketing strategies is to generate views and achieve the desire objectives. It is then of great importance to develop attractive visuals in order to attract retention of your information and also attract readership of your content. Visuals for social media marketing and creating website links can take various forms, all known as infographics; a term that combines information and graphics. This forms include videos, pictures, slides, diagrams and text- based images.
However, research indicates that we connect emotionally more with text-based images than any other form of infographics. Therefore, as a web link creator or social media marketer, focus on maps, pictures with captions, posters, gift cards and well-designed newsletters. This will help your target audience connect more with your content hence resulting to desired results. In social media marketing specifically, you should develop images that can be shared freely by your target audience. This will help your brand gain trust and enable people to refer others hence generating traffic. In web link creation, ensure your links lead to informative graphic texts and not boring plain text that your readers will not connect to.

Ecommerce startup businesses: The hard start you’re looking to create an online store of some sort, the hard graft really starts at the beginning, whereby you have to produce all of the information required for your products. Let’s say you’re selling clothes online. A website is not enough, you need to be able to populate that website, otherwise, it’s an empty template. So this means you need to compile images and descriptions of all the clothes, as well as prices, checkout pages and categories etc.

This is the same for your social media channels too, so each of these will need to be populated with images of your products to make more people aware of your brand and the items you sell. This is actually the hard part, but you have to be able to get this done quickly if you want to make your website live sharpish. Waiting too long to add your products could mean you delay the launch of your shop and without promoting your products at all, and you may struggle to get the ball rolling.

A good e-commerce website not only has to run well and be easy to navigate, it also needs to have all of the relevant information and getting this can prove tricky if you’re not organised. So, if you’re looking to create a startup online business then you need to get everything planned out in advance. Make sure you have lots of images and content to share first, then get your website setup and start populating it. Too many people think with a logo and some basic product images taken on heir mobile phone, they’ll make hundreds of sales, but that’s not going to happen. You need to write copy for the website, make compelling descriptions and produce high-quality images or pay a photographer to do this for you.

Facebook Adverts – The drawbacks

We’ve mentioned the benefits of Facebook Ads on our blog before, but it’s probably just as important to mention some of the drawbacks of this modern and targeted advertising approach.


Spam still exists, and you’ll find that many robots engage with your advert, using up your some of your spend, whilst adding fake followers to your collection. Some of which will be from Iran even though you specified Camden. You can’t overcome this, it will happen at some point when you advertise on Facebook

Likers aren’t shoppers

It’s easy to think everyone who likes something on your Facebook page is interested in the product or service. You may even think there’s a chance they’ll buy from you. Unfortunately, the world isn’t so kind. There are so many people who like pretty much everything they see on their Facebook page. So only a small minority may actually become customers.



Why PPC is a good move for new domains

We often hear from people who have created a brand new website and they’re finding that it’s not ranking organically for specific keywords. Unfortunately that’s the way it is and until you prove to Google your website is of high quality, which can take some time, you’ll need to find other ways to get that all important search traffic. PPC advertising is the best way and we recommend Google Adwords. You can bid for specific keywords, and you only pay when someone clicks the link to your website. Of course, before you go throwing money at keywords, it’s important to make sure that your website is fit enough to convert those who come to it. If your site isn’t quite complete then there’s no point in trying to boost that traffic. If you’re happy with your website and you’ve tested it over time, then go for PCC advertising but just be sure to do your keyword research first.

Facebook Announce New Ad Format


Social Media giants Facebook have announced their new advertising format called ‘Product Ads’.

Product Ads will allow e-commerce sites promote products directly via Facebook, with merchants being able to upload their product catalogue, whilst also being able to create campaigns targeting specific audiences with particular products. There’s also the option to allow Facebook to automatically deliver relevant products to people. Sites will have the option to advertise their products in a single or multi-product ad unit.

Below are the two advertising options for Facebook Product Ads;

  • Advertisers can automatically reach people who visited their website/app (via Custom Audiences), or reach people based on specific interests, locations, etc.
  • Advertisers can curate ads as they see fit. For instance, they can highlight products that were viewed on their website/mobile app or showcase best selling products. Or they can create a multi-product ad that highlights the different benefits of a single product.