Do brands have to spend big on Christmas advertising?

Lights, gifts, Christmas trees, and Santa Claus! It’s soon going to be the season of Christmas, which is joyful for many fashion retailers and popular brands, especially if the consumers take to their marketing and advertising campaigns.

Advertising campaigns can be a hit or a miss! But creative advertisements can help popular brands with brisk business during the festive season of Christmas so it’s always worth a shot at pushing the boundaries! Christmas mailing is one popular technique that’s labelled as being traditional, however, technology has drastically improved mailing campaigns and their overall effectiveness in recent years. So why is this? Because data is easily cleaned and letters, brochures and magazines can actually be easily personalised, which is obviously important at Christmas. Brands like to be able to speak to their customers directly, and offer them something physical to hold, rather than spamming their email inbox with mail! Christmas mailings can also be very hard to ignore, especially if they include a discount or promotion of some sort. It’s highly unlikely it will be thrown straight in the trash, and if it is, it will be because the content isn’t relevant to the individual. If you take the time to work on the design and content, but also get the data right and use automation tools, your ‘traditional’ campaigns can be swift, smooth and successful. Continue reading

Why visiting a ‘one stop shop’ can sometimes be a bad idea

There are many businesses who offer a ton of digital services under one roof, and you probably don’t have to look too far in your local town centre to find a small firm offering printing, web design, email marketing, brochure production and social media management among other services. But why is visiting a shop like this sometimes a bad idea?

Well, so many businesses struggle because they branch out into areas they’re not too familiar with, so they may not have all of the experience needed for each of those areas. Think of it this way, one particular service could demand years of experience, so is it likely a small team of two or three can manage everything they’re offering to a really high standard. We’d say it’s unlikely and it’s important to learn about their experience before you choose them to manage all of your digital design, marketing and advertising work.

Never rule out offline marketing strategies for your business

Ruling out offline marketing would be a be mistake for any business. Although it is easy to say digital marketing is most effective in recent years, old techniques still work extremely well. Many businesses focus their marketing budget on online marketing and easily forget the importance of direct marketing.

There are many ways to promote your business offline, through mail, newspaper advertisements, brochures and leaflets to name a few. It has been said the mail marketing remains more effective than email marketing, and that’s why it is so important to still use these marketing methods to your businesses advantage.

With the right design and marketing team, you can create high quality designs, promote sales and products all whilst incorporating your brands identity. Leaflets and brochures are a great way to engage with your audience and create curiosity, driving them to your store or website, with the aim of increasing sales.

Making email marketing work for your business

Email marketing helps you to stay in touch with old and new customers and can work for any type of business, big and small. Emails are a great way to promote a new product, advertise a sale, or simply touch base with your subscribers/customers.

The most difficult part of email marketing is getting a good open rate, that’s why business emails should be kept simple yet engaging with their intended audience. Always include good quality written content, whilst having eye-catching visuals to compliment the text is key. Having a good ratio of text and visuals make the email more pleasing to the eye, and keeps the reader engaged. This is only if they actually open up the email that is.

Getting your readers to open the email will require a title the creates curiosity, making them want to know more. Always include easy links to your website and any items mentioned within the email, if the user has to jump through hurdles to get to the information on your website, you will likely lose their interest quickly.

Should I hire an online marketing professional?

There are many ways to help promote your business, with both online and offline methods. With the constant growth of online users, there is no better time to optimise some of the online marketing strategies.

Online marketing can be a very time consuming job, that’s why hiring a professional may work well for your business. Hiring a team that can help improve your position on search engines and help provide organic traffic towards your website.

Online marketing also includes management of social media, the biggest growing platforms on the web. Business accounts should be created and managed with quality content both written and visual, and also engagement with followers and potential customers. Social media platforms not only provide an easy way to reach the website, with each click to your site you are improving your websites trust, which search engines like.

Hiring an online marketing team could be the next step your business needs, research a trusted company and see the positive results for yourself.