Keys to Content Creation

Online and social media marketing can be a fickle thing. Here are 5 top tips to creating content that will reach potential customers:

1. Know your Audience! This is the number one key to content creation. If you do not know the who, the how and the when of your target audience will interact with your content, then you are wasting your time. Do your research and create 1-3 buyer personas.

2. Be consistent. Keep your visuals, language and tone consistent for all of your content and across each platform. Have a plan that spells out what this will entail.

3. Be dependable. Create a content creation and posting plan that you can manage and ensure that you stick to it, to build trust with your audience.

4. Be sure to listen. Utilise social listening to know what your potential customers need and want. Think about what problem you can solve for them with your product.

5. Engage! Always respond in some way to people who comment or interact with your content, even if it is just with a like. Encourage conversations and engagement with your brand.

Creating a branded logo

When starting a new business, it is important to take your time to finalise the logo as this will stay the logo for the foreseeable future.

First thing to consider is your competition- competitors will not be happy with a similar logo and may even sue should it bee so similar. checking out other similar businesses is also a great way to see what you do and don’t like in a logo.

What colour? This depends on the brand itself. If you want a bold colour, consider what colour the backgrounds will be that your logo is placed on opting for a black logo can be very beneficial as it can then be reversed into a white logo for plaement onto darker backgrounds.

Typography- fonts can reallypimensay alot about a brand, from bold funky writing to slimline sophisticated typography. The typography shouild work well with your logo and compliment the brand.

Do brands have to spend big on Christmas advertising?

Lights, gifts, Christmas trees, and Santa Claus! It’s soon going to be the season of Christmas, which is joyful for many fashion retailers and popular brands, especially if the consumers take to their marketing and advertising campaigns.

Advertising campaigns can be a hit or a miss! But creative advertisements can help popular brands with brisk business during the festive season of Christmas so it’s always worth a shot at pushing the boundaries! Christmas mailing is one popular technique that’s labelled as being traditional, however, technology has drastically improved mailing campaigns and their overall effectiveness in recent years. So why is this? Because data is easily cleaned and letters, brochures and magazines can actually be easily personalised, which is obviously important at Christmas. Brands like to be able to speak to their customers directly, and offer them something physical to hold, rather than spamming their email inbox with mail! Christmas mailings can also be very hard to ignore, especially if they include a discount or promotion of some sort. It’s highly unlikely it will be thrown straight in the trash, and if it is, it will be because the content isn’t relevant to the individual. If you take the time to work on the design and content, but also get the data right and use automation tools, your ‘traditional’ campaigns can be swift, smooth and successful. Continue reading

Why visiting a ‘one stop shop’ can sometimes be a bad idea

There are many businesses who offer a ton of digital services under one roof, and you probably don’t have to look too far in your local town centre to find a small firm offering printing, web design, email marketing, brochure production and social media management among other services. But why is visiting a shop like this sometimes a bad idea?

Well, so many businesses struggle because they branch out into areas they’re not too familiar with, so they may not have all of the experience needed for each of those areas. Think of it this way, one particular service could demand years of experience, so is it likely a small team of two or three can manage everything they’re offering to a really high standard. We’d say it’s unlikely and it’s important to learn about their experience before you choose them to manage all of your digital design, marketing and advertising work.

Never rule out offline marketing strategies for your business

Ruling out offline marketing would be a be mistake for any business. Although it is easy to say digital marketing is most effective in recent years, old techniques still work extremely well. Many businesses focus their marketing budget on online marketing and easily forget the importance of direct marketing.

There are many ways to promote your business offline, through mail, newspaper advertisements, brochures and leaflets to name a few. It has been said the mail marketing remains more effective than email marketing, and that’s why it is so important to still use these marketing methods to your businesses advantage.

With the right design and marketing team, you can create high quality designs, promote sales and products all whilst incorporating your brands identity. Leaflets and brochures are a great way to engage with your audience and create curiosity, driving them to your store or website, with the aim of increasing sales.