With 3 billion internet users in the world, the best way to reach people is via the internet and there is nothing better than an eye-catching, visually pleasing article or post on social media.

In their nature, human beings communicate visually. The human brain is made in a way that it processes images more quickly and people are attracted to them. In fact, communicating visually started way back during the evolution of mankind with paintings on walls and caves. A business should be into social media marketing and be well on board with web link creation. Understanding the retention process should help, as what the human brain remember the most is what is seen, and what is image- centric. Well, the primary goal of creating website links and developing social media marketing strategies is to generate views and achieve the desire objectives. It is then of great importance to develop attractive visuals in order to attract retention of your information and also attract readership of your content. Visuals for social media marketing and creating website links can take various forms, all known as infographics; a term that combines information and graphics. This forms include videos, pictures, slides, diagrams and text- based images.
However, research indicates that we connect emotionally more with text-based images than any other form of infographics. Therefore, as a web link creator or social media marketer, focus on maps, pictures with captions, posters, gift cards and well-designed newsletters. This will help your target audience connect more with your content hence resulting to desired results. In social media marketing specifically, you should develop images that can be shared freely by your target audience. This will help your brand gain trust and enable people to refer others hence generating traffic. In web link creation, ensure your links lead to informative graphic texts and not boring plain text that your readers will not connect to.