Author: Kyle

Creating a branded logo

Posted on by Kyle

When starting a new business, it is important to take your time to finalise the logo as this will stay the logo for the foreseeable future.

First thing to consider is your competition- competitors will not be happy with a similar logo and may even sue should it bee so similar. checking out other similar businesses is also a great way to see what you do and don’t like in a logo.

What colour? This depends on the brand itself. If you want a bold colour, consider what colour the backgrounds will be that your logo is placed on opting for a black logo can be very beneficial as it can then be reversed into a white logo for plaement onto darker backgrounds.

Typography- fonts can reallypimensay alot about a brand, from bold funky writing to slimline sophisticated typography. The typography shouild work well with your logo and compliment the brand.

Do brands have to spend big on Christmas advertising?

Posted on by Kyle

Lights, gifts, Christmas trees, and Santa Claus! It’s soon going to be the season of Christmas, which is joyful for many fashion retailers and popular brands, especially if the consumers take to their marketing and advertising campaigns.

Advertising campaigns can be a hit or a miss! But creative advertisements can help popular brands with brisk business during the festive season of Christmas so it’s always worth a shot at pushing the boundaries! Christmas mailing is one popular technique that’s labelled as being traditional, however, technology has drastically improved mailing campaigns and their overall effectiveness in recent years. So why is this? Because data is easily cleaned and letters, brochures and magazines can actually be easily personalised, which is obviously important at Christmas. Brands like to be able to speak to their customers directly, and offer them something physical to hold, rather than spamming their email inbox with mail! Christmas mailings can also be very hard to ignore, especially if they include a discount or promotion of some sort. It’s highly unlikely it will be thrown straight in the trash, and if it is, it will be because the content isn’t relevant to the individual. If you take the time to work on the design and content, but also get the data right and use automation tools, your ‘traditional’ campaigns can be swift, smooth and successful. Continue reading →

Getting started on WordPress

Posted on by Kyle

Why do so many people choose WordPress for their website or blog? Well firstly, this free software is simple to use, offers all kinds of templates, and comes with support.

WordPress is famous for its “five-minute install.” Admittedly, if you have never, never installed WordPress, it may take you a little longer but that’s about right. For most beginners, the stumbling block is setting up a database. It’s easy! Support through your hosting is usually available, and most people have no hesitation using live chat to have the hosting firm walk through any seemingly rough spots! The next requirement for beginning a blog is a real username and an email address. The blogger puts this information into the signup page and gets a password almost immediately. The blogger just has to verify their email, follow the activation connection given and use the password given and the process is finished. The blogger can begin blogging from the dashboard and start creating some content for their site!

Why visiting a ‘one stop shop’ can sometimes be a bad idea

Posted on by Kyle

There are many businesses who offer a ton of digital services under one roof, and you probably don’t have to look too far in your local town centre to find a small firm offering printing, web design, email marketing, brochure production and social media management among other services. But why is visiting a shop like this sometimes a bad idea?

Well, so many businesses struggle because they branch out into areas they’re not too familiar with, so they may not have all of the experience needed for each of those areas. Think of it this way, one particular service could demand years of experience, so is it likely a small team of two or three can manage everything they’re offering to a really high standard. We’d say it’s unlikely and it’s important to learn about their experience before you choose them to manage all of your digital design, marketing and advertising work.

Why eye catching visuals can improve your social media presence

Posted on by Kyle

Building a presence on social media has become one of the most important ways to market your business and build a brand recognition. With more businesses starting to utilise social media platforms to build an online presence, it is important to create business profiles across the top platforms to get the best results from online marketing.

Social media platforms include Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google+. It is important to create consistent branding across all platforms and post regular, relevant, quality posts that are recognisable and also engaging to the viewers. This will help improve brand recognition and drive viewers to your website, leading to more sales.

Visuals should be eye-catching, to draw in the attention of the viewers, and also create curiosity to make them click further to find out more information. Hiring a designer and social media marketing specialist may help to boost your company’s online presence.