Why visiting a ‘one stop shop’ can sometimes be a bad idea


There are many businesses who offer a ton of digital services under one roof, and you probably don’t have to look too far in your local town centre to find a small firm offering printing, web design, email marketing, brochure production and social media management among other services. But why is visiting a shop like this sometimes a bad idea? Well, so many businesses struggle because they branch out into areas they’re not too familiar with, so they may not have all of the experience needed for each of those areas. Think of it this way, one particular service could demand years of experience, so is it likely a small...

Why eye catching visuals can improve your social media presence


Building a presence on social media has become one of the most important ways to market your business and build a brand recognition. With more businesses starting to utilise social media platforms to build an online presence, it is important to create business profiles across the top platforms to get the best results from online marketing. Social media platforms include, Facebook, Twitter, Instagram, Pinterest, LinkdIn and Google+. It is important to create consistent branding across all platforms and post regular, relevant, quality posts that are recognisable and also engaging to the viewers. This will help improve brand recognition and drive viewers to your website, leading to more sales. Visuals should...

Never rule out offline marketing strategies for your business


Ruling out offline marketing would be a be mistake for any business. Although it is easy to say digital marketing is most effective in recent years, old techniques still work extremely well. Many businesses focus their marketing budget on online marketing and easily forget the importance of direct marketing. There are many ways to promote your business offline, through mail, newspaper advertisements, brochures and leaflets to name a few. It has been said the mail marketing remains more effective than email marketing, and that’s why it is so important to still use these marketing methods to your businesses advantage. With the right design and marketing team, you can create high...

Making email marketing work for your business


Email marketing helps you to stay in touch with old and new customers and can work for any type of business, big and small. Emails are a great way to promote a new product, advertise a sale, or simply touch base with your subscribers/customers. The most difficult part of email marketing is getting a good open rate, that’s why business emails should be kept simple yet engaging with their intended audience. Always include good quality written content, whilst having eye-catching visuals to compliment the text is key. Having a good ratio of text and visuals make the email more pleasing to the eye, and keeps the reader engaged. This is...

Should I hire an online marketing professional?


There are many ways to help promote your business, with both online and offline methods. With the constant growth of online users, there is no better time to optimise some of the online marketing strategies. Online marketing can be a very time consuming job, that’s why hiring a professional may work well for your business. Hiring a team that can help improve your position on search engines and help provide organic traffic towards your website. Online marketing also includes management of social media, the biggest growing platforms on the web. Business accounts should be created and managed with quality content both written and visual, and also engagement with followers and...