Are you currently investing in Digital Advertising? If not, you’re missing out. Let me explain why the top reasons to invest in digital advertising are compelling and actionable for both marketers with a new platform or those looking for some fresh inspiration.

You know your ideal customer, and digital advertising can target those exact people at the right time.

Digital advertising costs a lot less than traditional advertising methods. The reason is that several online marketing tools are free, plus you can change and modify your campaigns regularly, meaning you are again always targeting the right people.

The number of internet users increases every day. In 2017-2018 the worldwide users increased from 53% to 57% – a 4% increase. This means that the number of ideal customers is constantly growing. 

If the product or service you provide is available worldwide, digital advertising means you can promote your product across the world easily and quickly.