Why eye catching visuals can improve your social media presence


Building a presence on social media has become one of the most important ways to market your business and build a brand recognition. With more businesses starting to utilise social media platforms to build an online presence, it is important to create business profiles across the top platforms to get the best results from online marketing. Social media platforms include, Facebook, Twitter, Instagram, Pinterest, LinkdIn and Google+. It is important to create consistent branding across all platforms and post regular, relevant, quality posts that are recognisable and also engaging to the viewers. This will help improve brand recognition and drive viewers to your website, leading to more sales. Visuals should...

Never rule out offline marketing strategies for your business


Ruling out offline marketing would be a be mistake for any business. Although it is easy to say digital marketing is most effective in recent years, old techniques still work extremely well. Many businesses focus their marketing budget on online marketing and easily forget the importance of direct marketing. There are many ways to promote your business offline, through mail, newspaper advertisements, brochures and leaflets to name a few. It has been said the mail marketing remains more effective than email marketing, and that’s why it is so important to still use these marketing methods to your businesses advantage. With the right design and marketing team, you can create high...

Making email marketing work for your business


Email marketing helps you to stay in touch with old and new customers and can work for any type of business, big and small. Emails are a great way to promote a new product, advertise a sale, or simply touch base with your subscribers/customers. The most difficult part of email marketing is getting a good open rate, that’s why business emails should be kept simple yet engaging with their intended audience. Always include good quality written content, whilst having eye-catching visuals to compliment the text is key. Having a good ratio of text and visuals make the email more pleasing to the eye, and keeps the reader engaged. This is...

Should I hire an online marketing professional?


There are many ways to help promote your business, with both online and offline methods. With the constant growth of online users, there is no better time to optimise some of the online marketing strategies. Online marketing can be a very time consuming job, that’s why hiring a professional may work well for your business. Hiring a team that can help improve your position on search engines and help provide organic traffic towards your website. Online marketing also includes management of social media, the biggest growing platforms on the web. Business accounts should be created and managed with quality content both written and visual, and also engagement with followers and...

Facebook Ads and their benefits


Social media is a big trend these days. With so many people using Facebook, Instagram, Twitter and other platforms, it is potentially the best way to earn money. Moreover, engaging in social media is a smart way to direct traffic to your website (if you have one). Lets take Facebook as example. As one of the most popular platforms out there, it has around 1.2 billion users. So if you have your own website and your target is to bring traffic to it, then Facebook needs to be considered. You can create ads that appear to a huge group of people that will give you the traffic you desire. All...