Crisis Recovery Planning

Online marketing can be fickle and content with good intentions can be misconstrued or misunderstood which could cause wide-spread upset. The best thing to help with this potential scenario is having a Crisis Recovery Plan.

Crisis Recovery Plan Tips


1. Know who: you need to have a certain individual or a team (depending on the size of your company) that will be dedicated to the recovery response process.

2. Determine damage: have a definition of crisis level severities that help to detail how demanding the response will need to be.


3. Don’t forget who you are: throughout the process ensure to keep the company’s core values in mind.

4. Cease and desist: all scheduled content should be paused and new content should be created to help that will help manage the damage.

5. Own up: regardless of how serious the incident was, you need to publicly acknowledge that a mistake was made and let people know how you plan correct it.

6. Stay Professional: engage with users over the incident but do not argue. You can even create pre-approved messages to limit the chances of things becoming heated.

7. Record Process: continuously assess the damage and allow the dust to settle. Use the experience to improve your plan for future.

Why Should You Make Room in Your Budget for Social Media Marketing?

How many hours a day does the typical adult spend on social media? Quite a bit, right? That should make it very obvious why social media is quite important to online marketing, but if that isn’t enough, here are a few other things to consider:

1. It’s Affordable: compared to print and TV ads, social media offers a much more affordable option for advertising.

2. It’s Accessible: a lot of social media marketing is trial and error and you can get a lot of important data from it. Once you take the time to understand your target audience, you can use analytics to help you gauge what works and what doesn’t.

3. It’s Effective: with today’s technology people spend a lot of time online and on social media so if that is where the people are, that is where the advertising should be.

4. It Builds Customer Relationships: social media allows for engagement with those that interact with your content, always take full advantage of customer engagement.

5. It Unites Your Target Audience: the beauty of social media is that like-minded people tend to converge into one accessible place. This can massively aid your marketing.

Keys to Content Creation

Online and social media marketing can be a fickle thing. Here are 5 top tips to creating content that will reach potential customers:

1. Know your Audience! This is the number one key to content creation. If you do not know the who, the how and the when of your target audience will interact with your content, then you are wasting your time. Do your research and create 1-3 buyer personas.

2. Be consistent. Keep your visuals, language and tone consistent for all of your content and across each platform. Have a plan that spells out what this will entail.

3. Be dependable. Create a content creation and posting plan that you can manage and ensure that you stick to it, to build trust with your audience.

4. Be sure to listen. Utilise social listening to know what your potential customers need and want. Think about what problem you can solve for them with your product.

5. Engage! Always respond in some way to people who comment or interact with your content, even if it is just with a like. Encourage conversations and engagement with your brand.

Creating a branded logo

When starting a new business, it is important to take your time to finalise the logo as this will stay the logo for the foreseeable future.

First thing to consider is your competition- competitors will not be happy with a similar logo and may even sue should it bee so similar. checking out other similar businesses is also a great way to see what you do and don’t like in a logo.

What colour? This depends on the brand itself. If you want a bold colour, consider what colour the backgrounds will be that your logo is placed on opting for a black logo can be very beneficial as it can then be reversed into a white logo for plaement onto darker backgrounds.

Typography- fonts can reallypimensay alot about a brand, from bold funky writing to slimline sophisticated typography. The typography shouild work well with your logo and compliment the brand.

Do brands have to spend big on Christmas advertising?

Lights, gifts, Christmas trees, and Santa Claus! It’s soon going to be the season of Christmas, which is joyful for many fashion retailers and popular brands, especially if the consumers take to their marketing and advertising campaigns.

Advertising campaigns can be a hit or a miss! But creative advertisements can help popular brands with brisk business during the festive season of Christmas so it’s always worth a shot at pushing the boundaries! Christmas mailing is one popular technique that’s labelled as being traditional, however, technology has drastically improved mailing campaigns and their overall effectiveness in recent years. So why is this? Because data is easily cleaned and letters, brochures and magazines can actually be easily personalised, which is obviously important at Christmas. Brands like to be able to speak to their customers directly, and offer them something physical to hold, rather than spamming their email inbox with mail! Christmas mailings can also be very hard to ignore, especially if they include a discount or promotion of some sort. It’s highly unlikely it will be thrown straight in the trash, and if it is, it will be because the content isn’t relevant to the individual. If you take the time to work on the design and content, but also get the data right and use automation tools, your ‘traditional’ campaigns can be swift, smooth and successful. Continue reading