What is a Responsive Website?

When you are first designing or getting your website created for you, there is a lot to learn. Website designs are a very complex and with their various types of content, images and processes. One very important thing you should consider and incorporate into your website is to make sure it is responsive.

A responsive website means that when someone accesses your website on a smaller, mobile device, as opposed to a PC or laptop, that all of your content, images and processes show up and work as they should. You want your website to quickly adapt to a smaller device to where people can see everything well and is user friendly.

Having a responsive website is very important in a world where most people use their mobile devices for the majority of their shopping and researching. One way you can check your website responsiveness from a PC or laptop is the using the Google Mobile-Friendly Test.

What is Clickbait?

Navigating the online world continues to get harder with all the scams, misleading information, marketing bombardment and ‘clickbait’, which all seek to draw you in and take your time without giving anything back.

Many may be wondering what is ‘clickbait’ and how can I avoid it? Clickbait is typically some misleading, ridiculous or sensational headline that is associated with spam or fake news to help draw traffic and increase ad revenue whilst providing no value.

Often these clickbait headlines will focus on areas that will get peoples attention such as celebrities, money, real estate, animals or shocking/suspense type headings of often embellished news stories. Once you actually click on the link and read the content, it often is not quite what you were expecting. These types of things are often found on Facebook, YouTube, BuzzFeed and similar platforms.

Its honestly better to try and avoid things that look like clickbait as it is often misleading. If you are looking for news, seek out reliable sources and not just any old pop-up you see online.

Keys to Content Creation

Online and social media marketing can be a fickle thing. Here are 5 top tips to creating content that will reach potential customers:

1. Know your Audience! This is the number one key to content creation. If you do not know the who, the how and the when of your target audience will interact with your content, then you are wasting your time. Do your research and create 1-3 buyer personas.

2. Be consistent. Keep your visuals, language and tone consistent for all of your content and across each platform. Have a plan that spells out what this will entail.

3. Be dependable. Create a content creation and posting plan that you can manage and ensure that you stick to it, to build trust with your audience.

4. Be sure to listen. Utilise social listening to know what your potential customers need and want. Think about what problem you can solve for them with your product.

5. Engage! Always respond in some way to people who comment or interact with your content, even if it is just with a like. Encourage conversations and engagement with your brand.

Creating a branded logo

When starting a new business, it is important to take your time to finalise the logo as this will stay the logo for the foreseeable future.

First thing to consider is your competition- competitors will not be happy with a similar logo and may even sue should it bee so similar. checking out other similar businesses is also a great way to see what you do and don’t like in a logo.

What colour? This depends on the brand itself. If you want a bold colour, consider what colour the backgrounds will be that your logo is placed on opting for a black logo can be very beneficial as it can then be reversed into a white logo for plaement onto darker backgrounds.

Typography- fonts can reallypimensay alot about a brand, from bold funky writing to slimline sophisticated typography. The typography shouild work well with your logo and compliment the brand.

Do brands have to spend big on Christmas advertising?

Lights, gifts, Christmas trees, and Santa Claus! It’s soon going to be the season of Christmas, which is joyful for many fashion retailers and popular brands, especially if the consumers take to their marketing and advertising campaigns.

Advertising campaigns can be a hit or a miss! But creative advertisements can help popular brands with brisk business during the festive season of Christmas so it’s always worth a shot at pushing the boundaries! Christmas mailing is one popular technique that’s labelled as being traditional, however, technology has drastically improved mailing campaigns and their overall effectiveness in recent years. So why is this? Because data is easily cleaned and letters, brochures and magazines can actually be easily personalised, which is obviously important at Christmas. Brands like to be able to speak to their customers directly, and offer them something physical to hold, rather than spamming their email inbox with mail! Christmas mailings can also be very hard to ignore, especially if they include a discount or promotion of some sort. It’s highly unlikely it will be thrown straight in the trash, and if it is, it will be because the content isn’t relevant to the individual. If you take the time to work on the design and content, but also get the data right and use automation tools, your ‘traditional’ campaigns can be swift, smooth and successful. Continue reading