Do brands have to spend big on Christmas advertising?


Lights, gifts, Christmas trees, and Santa Claus! It’s soon going to be the season of Christmas, which is joyful for many fashion retailers and popular brands, especially if the consumers take to their marketing and advertising campaigns. Advertising campaigns can be a hit or a miss! But creative advertisements can help popular brands with brisk business during the festive season of Christmas so it’s always worth a shot at pushing the boundaries! Christmas mailing is one popular technique that’s labelled as being traditional, however, technology has drastically improved mailing campaigns and their overall effectiveness in recent years. So why is this? Because data is easily cleaned and letters, brochures and...

Getting started on WordPress


Why do so many people choose WordPress for their website or blog? Well firstly, this free software is simple to use, offers all kinds of templates, and comes with support. WordPress is famous for its “five-minute install.” Admittedly, if you have never, never installed WordPress, it may take you a little longer but that’s about right. For most beginners, the stumbling block is setting up a database. It’s easy! Support through your hosting is usually available, and most people have no hesitation using live chat to have the hosting firm walk through any seemingly rough spots! The next requirement for beginning a blog is a real username and an email...

Why visiting a ‘one stop shop’ can sometimes be a bad idea


There are many businesses who offer a ton of digital services under one roof, and you probably don’t have to look too far in your local town centre to find a small firm offering printing, web design, email marketing, brochure production and social media management among other services. But why is visiting a shop like this sometimes a bad idea? Well, so many businesses struggle because they branch out into areas they’re not too familiar with, so they may not have all of the experience needed for each of those areas. Think of it this way, one particular service could demand years of experience, so is it likely a small...

Why eye catching visuals can improve your social media presence


Building a presence on social media has become one of the most important ways to market your business and build a brand recognition. With more businesses starting to utilise social media platforms to build an online presence, it is important to create business profiles across the top platforms to get the best results from online marketing. Social media platforms include Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google+. It is important to create consistent branding across all platforms and post regular, relevant, quality posts that are recognisable and also engaging to the viewers. This will help improve brand recognition and drive viewers to your website, leading to more sales. Visuals should...

Never rule out offline marketing strategies for your business


Ruling out offline marketing would be a be mistake for any business. Although it is easy to say digital marketing is most effective in recent years, old techniques still work extremely well. Many businesses focus their marketing budget on online marketing and easily forget the importance of direct marketing. There are many ways to promote your business offline, through mail, newspaper advertisements, brochures and leaflets to name a few. It has been said the mail marketing remains more effective than email marketing, and that’s why it is so important to still use these marketing methods to your businesses advantage. With the right design and marketing team, you can create high...