Never rule out offline marketing strategies for your business


Ruling out offline marketing would be a be mistake for any business. Although it is easy to say digital marketing is most effective in recent years, old techniques still work extremely well. Many businesses focus their marketing budget on online marketing and easily forget the importance of direct marketing. There are many ways to promote your business offline, through mail, newspaper advertisements, brochures and leaflets to name a few. It has been said the mail marketing remains more effective than email marketing, and that’s why it is so important to still use these marketing methods to your businesses advantage. With the right design and marketing team, you can create high...

Advertising Your Business In Your Local Newspaper


Promoting your business in your local newspaper could help boost your sales and followers. There can be some tricks to help you decide whether to choose free or paid advertising, or both. We feel that whatever strategy you choose, getting newspaper coverage will increase your community profile. Paid Advertising This could be the easy way to get your business in to a local publication since you simply have to pay to advertise your business. You get to dictate the content they will write about your business and optimise commercial messages to attract customers, but the cost of the ad may not provide a return, so perhaps signing up to a...

Ecommerce startup businesses: The hard start


When you’re looking to create an online store of some sort, the hard graft really starts at the beginning, whereby you have to produce all of the information required for your products. Let’s say you’re selling clothes online. A website is not enough, you need to be able to populate that website, otherwise, it’s an empty template. So this means you need to compile images and descriptions of all the clothes, as well as prices, checkout pages and categories etc. This is the same for your social media channels too, so each of these will need to be populated with images of your products to make more people aware of your...