We’ve mentioned the benefits of Facebook Ads on our blog before, but it’s probably just as important to mention some of the drawbacks of this modern and targeted advertising approach.

Spam

Spam still exists, and you’ll find that many robots engage with your advert, using up your some of your spend, whilst adding fake followers to your collection. Some of which will be from Iran even though you specified Camden. You can’t overcome this, it will happen at some point when you advertise on Facebook

Likers aren’t shoppers

It’s easy to think everyone who likes something on your Facebook page is interested in the product or service. You may even think there’s a chance they’ll buy from you. Unfortunately, the world isn’t so kind. There are so many people who like pretty much everything they see on their Facebook page. So only a small minority may actually become customers.