Web Design Updates & Trends

Web design trends can be challenging to understand as computers cannot identify trends. This means that while templates can be used to make blogs and brochures, web designers cannot use a one size fits all approach. Web Designers will always be needed to make or follow the current trends when designing websites. These trends could be related to chat functionality, checkout development or even updating the branding of a business.

Web design and Web Designers will always be in demand as more and more sites are being created with companies continually developing their online presence and reach.  Companies that know the importance of web design often have their in-house team who are constantly creating more and more visually attractive and complex web pages.

The internet is constantly evolving and websites need to meet certain demands. Designers ensure sites meet these designs.  It is not just the internet that is evolving, it is also the technology behind them.

What is a Responsive Website?

When you are first designing or getting your website created for you, there is a lot to learn. Website designs are a very complex and with their various types of content, images and processes. One very important thing you should consider and incorporate into your website is to make sure it is responsive.

A responsive website means that when someone accesses your website on a smaller, mobile device, as opposed to a PC or laptop, that all of your content, images and processes show up and work as they should. You want your website to quickly adapt to a smaller device to where people can see everything well and is user friendly.

Having a responsive website is very important in a world where most people use their mobile devices for the majority of their shopping and researching. One way you can check your website responsiveness from a PC or laptop is the using the Google Mobile-Friendly Test.

Getting started on WordPress

Why do so many people choose WordPress for their website or blog? Well firstly, this free software is simple to use, offers all kinds of templates, and comes with support.

WordPress is famous for its “five-minute install.” Admittedly, if you have never, never installed WordPress, it may take you a little longer but that’s about right. For most beginners, the stumbling block is setting up a database. It’s easy! Support through your hosting is usually available, and most people have no hesitation using live chat to have the hosting firm walk through any seemingly rough spots! The next requirement for beginning a blog is a real username and an email address. The blogger puts this information into the signup page and gets a password almost immediately. The blogger just has to verify their email, follow the activation connection given and use the password given and the process is finished. The blogger can begin blogging from the dashboard and start creating some content for their site!

Adding advertisments to your website

Monetising your website is a wise option, especially if you’re bringing in a good amount of traffic. Many bloggers have added advertisements on their websites on various different pages, and some of which have actually become full time bloggers with their only income coming from companies advertising on their site. This just goes to show how important it can be to consider running adverts on your website, and there are many different programmes that make it easy to do so, such as Google and Amazon’s affiliate schemes. One thing you do need to make sure if you are considering this step, is to ensure only really relevant adverts are displayed on your site. You don’t want your readers to find irrelevant information, whilst you should also make sure the adverts do not effect the speed and functionality of your website. Always be very cautious when making major changes to your website, and tell advertisers the type of content you’d like displayed. There’s no harm in creating a set of rules.

Using AB Testing to Determine if your Website Design is Working

Website design can be an expensive endeavour for a business, but it can have a profound impact on how many people see your website and interact with it positively. It is quite cheap to set up a basic website, and if you don’t need the help of professionals, it can even be free with a CMS like wordpress. On the other hand, building a website which is able to compete or even out compete your top competitors in your industry, requires a more considered and robust approach.

Building a website design which meets and surpasses the standard set by your top competitors can involve a lot of consideration, and to do this a number of tools and techniques can be employed to help. One of the best of these techniques is AB testing.

AB testing is a technique that compares and contrasts two variations of the same webpage. It is able to take a sample of traffic for each version and analysis the data they provide, which allows a website designer to draw some conclusions on which version has a better reception with users. This can be used to determine whether a whole design should be scrapped, or if the problem is just that a Call to Action isn’t clear enough.

What is good about AB testing is that it takes what is more commonly an instinctual, or even abitrary, approach, and applies the scientific method towards it. It allows a level of precision with your design, and accomplishes this at lower costs than other methods, such as commissioning focus groups, and at greater levels of reliability than that and website user experience surveys too.