We often hear from people who have created a brand new website and they’re finding that it’s not ranking organically for specific keywords. Unfortunately that’s the way it is and until you prove to Google your website is of high quality, which can take some time, you’ll need to find other ways to get that all important search traffic. PPC advertising is the best way and we recommend Google Adwords. You can bid for specific keywords, and you only pay when someone clicks the link to your website. Of course, before you go throwing money at keywords, it’s important to make sure that your website is fit enough to convert those who come to it. If your site isn’t quite complete then there’s no point in trying to boost that traffic. If you’re happy with your website and you’ve tested it over time, then go for PCC advertising but just be sure to do your keyword research first.