It’s all to easy to say the best marketing methods are digital. Many people will argue that direct marketing is old, but to say that it’s outdated is just wrong. Improvements are constantly being made in the direct marketing field. Email databases are easier to cleanse. Graphic design is more spectacular than ever. Printing has gone up a gear. Packaging can now be more personalised than ever before. Direct marketing is established and proven to some degree and it still presents plenty of opportunities for small and large businesses. Creating something special online is great, but being able to hold that physical, personalised message can be better, and it can can go further, so never rule this out as a marketing method.
Digital Marketing
Is There Any Such Thing As A Least Effective Channel?
It’s worth bearing in mind that not all marketing channels will influence consumers in the same way. It could be like with the ‘blanket marketing campaigns’ with advertising on the radio or TV; where the targeting is very limited in scope and the return you see is often in terms of brand recognition rather than an immediate return, or it could be like with search marketing, where your ability to target people looking for your services is very strong and you generally see an immediate (or at least easily attributable) return.
All you need to do is look at the platform which neither helps your brand or gives you an immediate return on your investment; cold calling. Cold calling often leaves a bad impression which can end up damaging your brand, and as people will often not listen to a cold call (typically hanging up within the first 10 seconds), your ability to sell products to the people you call is extremely restrained.
Why Channel Attribution is Important
In order to truly take advantage of the wonderful opportunities that being an ecommerce provides, generating traffic through a number of different sources is very important. You can never guarantee that one of the traffic streams you’ve built is going to remain and maintain for good, so putting all of your eggs in that one basket can be very risky.
As a part of a complete digital marketing strategy, by experienced professionals, you should be working towards generating business through a number of different channels; social, email marketing, search engine marketing (both PPC and SEO), display ad networks, and blog outreach are some of the key areas worth your attention. In order to benefit from each of these areas, a big part of that is achieved through the collection, analysis and response to data.
Google analytics is the most widely used traffic analysis software in the world. It has a wide number of features and functions, but probably its most important is the channel attribution it offers. Its not enough to just see how much traffic you’re getting, you need to be able to how, where and when you’re getting it too; this is what channel attribution does.
If you’re able to refine the data in google analytics effectively, then you’ll be able to see precise channel attribution data. This can allow you to determine how effective each channel is at generating traffic and conversions, and in particular, which campaign was the most effective in each of them. It is important to note that the basic google analytics platform isn’t very adept at this by itself, and it may require greater integration with social media accounts, for instance.
The Benefits of Search Engine Optimisation in 2015
Search Engine Optimisation is a subject in the digital mix which came around in the early 2000’s. The process is to manipulate Google or equivalent search engines algorithm to benefit a websites ranking. For example, if a keyword has 10,000 searches per month, to achieve a similar sort of visibility can really cost thousands in general marketing practices such as mail send outs throughout the country.
By appearing high up on the search engines is extremely beneficial, however to really get the most out of SEO as a service, really websites need to appear in position 1 for a particular the keyword. The reason? 33% of a keywords search frequency is predominantly seen with people clicking on the first link, whilst websites which are in lower positions on the first won’t see as many clicks / hit per month due to the CTR (click through rate) being much much lower in comparison.
Website marketing is the new marketing for 2015
Website Marketing is regarded as a novel form of promotion all the way through World Wide Web. With the growing inclination of people towards internet for every purpose, web marketing has got a relevant podium in online advertising business. Website or Internet marketing is an enhanced approach to popularize product and services in the market. Nowadays, end numbers of corporate organizations and advertizing firms are using internet-marketing tools to promote their services across vast realm of internet. The main idea behind this technique is to grab maximum eyeballs in favor of the services as well as products offered by the corporation.
It is essential to apply website marketing techniques quite effectively, with a view of utilizing the benefits of internet marketing and site promotion. Internet marketing techniques intend to raise the quality as well as sale of products by grabbing the attention of various online customers.