It’s all to easy to say the best marketing methods are digital. Many people will argue that direct marketing is old, but to say that it’s outdated is just wrong. Improvements are constantly being made in the direct marketing field. Email databases are easier to cleanse. Graphic design is more spectacular than ever. Printing has gone up a gear. Packaging can now be more personalised than ever before. Direct marketing is established and proven to some degree and it still presents plenty of opportunities for small and large businesses. Creating something special online is great, but being able to hold that physical, personalised message can be better, and it can can go further, so never rule this out as a marketing method.