Visuals for social media marketing and creating website links

With 3 billion internet users in the world, the best way to reach people is via the internet and there is nothing better than an eye-catching, visually pleasing article or post on social media.

In their nature, human beings communicate visually. The human brain is made in a way that it processes images more quickly and people are attracted to them. In fact, communicating visually started way back during the evolution of mankind with paintings on walls and caves. A business should be into social media marketing and be well on board with web link creation. Understanding the retention process should help, as what the human brain remember the most is what is seen, and what is image- centric. Well, the primary goal of creating website links and developing social media marketing strategies is to generate views and achieve the desire objectives. It is then of great importance to develop attractive visuals in order to attract retention of your information and also attract readership of your content. Visuals for social media marketing and creating website links can take various forms, all known as infographics; a term that combines information and graphics. This forms include videos, pictures, slides, diagrams and text- based images.
However, research indicates that we connect emotionally more with text-based images than any other form of infographics. Therefore, as a web link creator or social media marketer, focus on maps, pictures with captions, posters, gift cards and well-designed newsletters. This will help your target audience connect more with your content hence resulting to desired results. In social media marketing specifically, you should develop images that can be shared freely by your target audience. This will help your brand gain trust and enable people to refer others hence generating traffic. In web link creation, ensure your links lead to informative graphic texts and not boring plain text that your readers will not connect to.

Ecommerce startup businesses: The hard start

https://images.pexels.com/photos/34577/pexels-photo.jpg?w=940&h=650&auto=compress&cs=tinysrgbWhen you’re looking to create an online store of some sort, the hard graft really starts at the beginning, whereby you have to produce all of the information required for your products. Let’s say you’re selling clothes online. A website is not enough, you need to be able to populate that website, otherwise, it’s an empty template. So this means you need to compile images and descriptions of all the clothes, as well as prices, checkout pages and categories etc.

This is the same for your social media channels too, so each of these will need to be populated with images of your products to make more people aware of your brand and the items you sell. This is actually the hard part, but you have to be able to get this done quickly if you want to make your website live sharpish. Waiting too long to add your products could mean you delay the launch of your shop and without promoting your products at all, and you may struggle to get the ball rolling.

A good e-commerce website not only has to run well and be easy to navigate, it also needs to have all of the relevant information and getting this can prove tricky if you’re not organised. So, if you’re looking to create a startup online business then you need to get everything planned out in advance. Make sure you have lots of images and content to share first, then get your website setup and start populating it. Too many people think with a logo and some basic product images taken on heir mobile phone, they’ll make hundreds of sales, but that’s not going to happen. You need to write copy for the website, make compelling descriptions and produce high-quality images or pay a photographer to do this for you.

Making an affiliate website

Many people create affiliate websites in a bid to make money selling products or services without having to organise shipping. The sale from the website simply gets sent to another site (the retailer) where the order is completed.

So how does it work? Well if the product sells via your website, you get a percentage of the items value. This means that creating a website with expensive products will get you a larger cut of the sale. That said, if you’re selling a highly expensive item people are unlikely to pay for it on impulse and they may do their research a bit more first, perhaps finding the item on another website. Going somewhere in the middle can be a good shout because you get a decent cut from each sale and you’re likely to receive more orders than you would with high value items.

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That’s great but how do I make the website?

Well there are many great third party platforms out there that allow you to set up online shops with affiliate items. WordPress is one of the most popular and you can use the Woocommerce plugin to connect with the retailer selling the item. Creating a site on WordPress isn’t too difficult if you practice building pages, and you an download a theme which essentially dresses up your website, leaving you to fill in the blanks.

Amazon have an affiliate marketing scheme that can be connected to WordPress websites, so you’re able to pick and choose from their huge range of products. You can obviously choose other suppliers too, and more retailers are seeing the benefit of allowing people to sell their products for a small percentage. Just remember, the website is just the starting point; you need to create a brand and market that website to maximise sales.

Marketing Opportunities Abroad

Many people believe marketing to be a great job in the UK and that’s great, but some argue there aren’t many opportunities when you look to move abroad. Of course, in non-English speaking countries you’re going to lack the communication skills but there’s no reason why you can’t progress in the likes of Australia, New Zealand and America among other countries. If you have a great deal of experience in marketing, then it’s important to understand your skills do count, wherever you are in the world. There will be many marketing jobs suitable for you in English speaking countries so don’t feel like you can only gain a marketing job in the UK. Marketing, design, copywriting and photography can be an asset to many employers around the world so make sure you take confidence in your skills and don’t shy away from opportunities abroad.

Tips To Improve Local SEO

SEO is an essential part of website design for all businesses. Focusing on local SEO helps draw traffic from people who are already close by. Consider these tips when optimising website content for local search results.

1) Do Local Keyword Research

Business owners should know what keywords are ranking locally for their particular industry. Tools such as Google Insights can provide a window into what people are searching for and help determine which keywords to include in website content. Input likely keywords and narrow the results to a particular location and period to get the most relevant data along with related terms and new search trends.

2) Include Location Information

Every business website should include full location and contact information on each page. Business name, physical address, phone number, and e-mail address should appear in a prominent place so that it’s visible to both visitors and search engines. Include the same information along with the main website URL in all social media profiles to boost visibility in search results.

3) Use Local Online Listings

Business directories such as Yelp, Yahoo, Google Places and Yellow Pages offer another way to increase local visibility. Listings from these sites appear in search results and provide users with complete business information along with maps. Some also offer user reviews, which many people rely on for help when making purchasing decisions.

4) Don’t Forget Google+

For users with Google+ accounts, the social network has some influence over what they see in search results. Businesses can take advantage of this by creating a Google+ Business page and getting it listed in relevant categories of Google+ Local. This service integrates scoring and user review summaries from Zagat to help users choose everything from stores to restaurants. Users can also visit individual Business pages for more information, generating fresh traffic and potentially resulting in click-thru to the official business website.

5) Think Mobile

Depending on the industry, a business website may get as much as 50 percent of its traffic from mobile users. This makes it essential to have an easily navigable, mobile-friendly site. A growing number of people are performing mobile searches, looking for restaurants, retailers and other business locations that are accessible as they go about their daily activities. Mobile websites make businesses more readily available to active users and open the door to new marketing opportunities.

6) Track Keywords

Using an analytics tool like Google Analytics to keep track of keywords allows a business to see which terms are generating the most traffic. These results can be used to tweak website content or create fresh content that helps improve local SEO and boosts organic search rankings.

7) Be Visible Locally

One of the great ways to garner attention for a business is to get involved in the local community. Attending fairs and festivals and participating in community events such as fundraisers puts a business in the spotlight and may generate media coverage. Newspapers and local television stations post local news on their websites, increasing visibility for any business or organisation mentioned in the story.

Marketing to a local demographic allows businesses to take advantage of a large customer base in the immediate community and the surrounding area. A solid local presence can generate repeat customers from within the community and increases word-of-mouth advertising both online and off, leading to even more local traffic.