Making email marketing work for your business

Email marketing helps you to stay in touch with old and new customers and can work for any type of business, big and small. Emails are a great way to promote a new product, advertise a sale, or simply touch base with your subscribers/customers.

The most difficult part of email marketing is getting a good open rate, that’s why business emails should be kept simple yet engaging with their intended audience. Always include good quality written content, whilst having eye-catching visuals to compliment the text is key. Having a good ratio of text and visuals make the email more pleasing to the eye, and keeps the reader engaged. This is only if they actually open up the email that is.

Getting your readers to open the email will require a title the creates curiosity, making them want to know more. Always include easy links to your website and any items mentioned within the email, if the user has to jump through hurdles to get to the information on your website, you will likely lose their interest quickly.

Should I hire an online marketing professional?

There are many ways to help promote your business, with both online and offline methods. With the constant growth of online users, there is no better time to optimise some of the online marketing strategies.

Online marketing can be a very time consuming job, that’s why hiring a professional may work well for your business. Hiring a team that can help improve your position on search engines and help provide organic traffic towards your website.

Online marketing also includes management of social media, the biggest growing platforms on the web. Business accounts should be created and managed with quality content both written and visual, and also engagement with followers and potential customers. Social media platforms not only provide an easy way to reach the website, with each click to your site you are improving your websites trust, which search engines like.

Hiring an online marketing team could be the next step your business needs, research a trusted company and see the positive results for yourself.

Advertising Your Business In Your Local Newspaper

Promoting your business in your local newspaper could help boost your sales and followers. There can be some tricks to help you decide whether to choose free or paid advertising, or both. We feel that whatever strategy you choose, getting newspaper coverage will increase your community profile.

Paid Advertising

This could be the easy way to get your business in to a local publication since you simply have to pay to advertise your business. You get to dictate the content they will write about your business and optimise commercial messages to attract customers, but the cost of the ad may not provide a return, so perhaps signing up to a series will work better.

Free Editorial

Most newspapers host free editorial spaces to help promote your business. However, you don’t get to dictate what they will write about you and your business. Most reporters will summarise the good or bad things and compile them to make the write-up. The best thing to do is get in touch with reporters and foster good relationships with them.

Visuals for social media marketing and creating website links

With 3 billion internet users in the world, the best way to reach people is via the internet and there is nothing better than an eye-catching, visually pleasing article or post on social media.

In their nature, human beings communicate visually. The human brain is made in a way that it processes images more quickly and people are attracted to them. In fact, communicating visually started way back during the evolution of mankind with paintings on walls and caves. A business should be into social media marketing and be well on board with web link creation. Understanding the retention process should help, as what the human brain remember the most is what is seen, and what is image- centric. Well, the primary goal of creating website links and developing social media marketing strategies is to generate views and achieve the desire objectives. It is then of great importance to develop attractive visuals in order to attract retention of your information and also attract readership of your content. Visuals for social media marketing and creating website links can take various forms, all known as infographics; a term that combines information and graphics. This forms include videos, pictures, slides, diagrams and text- based images.
However, research indicates that we connect emotionally more with text-based images than any other form of infographics. Therefore, as a web link creator or social media marketer, focus on maps, pictures with captions, posters, gift cards and well-designed newsletters. This will help your target audience connect more with your content hence resulting to desired results. In social media marketing specifically, you should develop images that can be shared freely by your target audience. This will help your brand gain trust and enable people to refer others hence generating traffic. In web link creation, ensure your links lead to informative graphic texts and not boring plain text that your readers will not connect to.

Ecommerce startup businesses: The hard start you’re looking to create an online store of some sort, the hard graft really starts at the beginning, whereby you have to produce all of the information required for your products. Let’s say you’re selling clothes online. A website is not enough, you need to be able to populate that website, otherwise, it’s an empty template. So this means you need to compile images and descriptions of all the clothes, as well as prices, checkout pages and categories etc.

This is the same for your social media channels too, so each of these will need to be populated with images of your products to make more people aware of your brand and the items you sell. This is actually the hard part, but you have to be able to get this done quickly if you want to make your website live sharpish. Waiting too long to add your products could mean you delay the launch of your shop and without promoting your products at all, and you may struggle to get the ball rolling.

A good e-commerce website not only has to run well and be easy to navigate, it also needs to have all of the relevant information and getting this can prove tricky if you’re not organised. So, if you’re looking to create a startup online business then you need to get everything planned out in advance. Make sure you have lots of images and content to share first, then get your website setup and start populating it. Too many people think with a logo and some basic product images taken on heir mobile phone, they’ll make hundreds of sales, but that’s not going to happen. You need to write copy for the website, make compelling descriptions and produce high-quality images or pay a photographer to do this for you.