Author: Admin

Doing Facebook Ads the Right Way

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You’re not necessarily guaranteed success on Facebook Ads. It’s an advertising platform that can take some getting used to. For example, there are many different demographics that you can select, and if you don’t choose these wisely when you create an advertisement, it may not be as effective as it should be.

You also have to create the right type of post. If you want to sell a product or services then you’re going to need an eye-catching picture, and you have to make sure it fits well within the advertising space, following Facebook’s guideline for resolutions.

Facebook Advertising can be extremely effective in terms of attracting the right customer, but you have to select each option carefully, thinking about the message you’re sharing whilst taking the customer’s requirements into account. If you do this, your campaigns will be much more successful going forward.

Linking to your Website from Social Media Accounts

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Social media accounts are especially useful for business owners who want to raise awareness of their ecommerce website. That’s because you’re able to share links on Twitter, Facebook and LinkedIn among others, giving your audience a little nudge to visit your site and see more of your products and services.

Of course, it’s important to remember that too many posts with links can be a bit too pushy, and the main aim on social media networks should be to give your fans, followers and subscribers content that they can engage with.

You won’t always be guaranteed to significantly increase the number of visitors going to your website, but you will at least be getting the word out there, and letting more people know why they should visit your site now or in the future, and that’s always beneficial in terms of driving sales.

Responsive – A design that can take you forward

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You may have noticed that our design is responsive. There are many reasons why we opted for a responsive theme, but one of the main reasons is usability. Our posts are easy to read on a range of devices, and that’s great in terms of SEO, because Google is all for mobile optimised websites.

They are now starting to roll out ‘mobile-friendly’ stamps on search listings so searchers can quickly see whether the site is going to be suited for their mobile device. A responsive website design can definitely take a business forward, and if it’s created by a top designer, then you can feel rest assured that your website is suitable for people, whether they’re visiting from their mobile on the move, or on their personal laptop.

The easy you make it for customer, the more likely they will be in your products and services, so make sure you’ve consider a responsive design, or at least a mobile version of your website.

The Importance of Website Design Trends

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Web design trends can at times be changing to get your head around, but somebody has to, because computers lack the ability to identify trends. This means that while templates can be used to make blogs and brochure style sites, web designers will always be needed to make and follow trends and design complex websites.

Web design has been labelled as a ‘secure career path’ and that’s mainly because they’re going to be needed more in the future than they are now. More and more sites are being created on a daily basis, more companies have developed an online presence, and there is a larger number of in-house designers for some companies, who see true importance in terms of web design.

The internet is constantly evolving and websites need to meet certain demands. Designers ensure sites meet these designs and their services are going to be called upon on a regular basis, perhaps more so in the future than they are now.

Using Bold Typography

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Typography can be just as important as images, layouts and colours, and you should really put some thought into typography style. If you start of big and bold, you can grab a visitors attention, but this obviously has to be used effectively, and it may work if the page includes white space and not a great deal of clutter.

Typography contains personality and it can say a lot about a company, whilst it’s integral to creating a brand identity. When you’re deciding on your typography, make sure you consider colours; whether you want to opt for serif or sans serif, yet text should compliment any images you have on your the same page.

Bold typography can work and it can grab attention, yet it has to be used cleverly to be effective so makes sure you consider typography against the other visual elements on your website.