How To Increase Your Rankings With SEO Tactics


Having a website for your business is an absolute essential in today’s technological world. Customers want to be able to find the information they require easily and quickly on a website. Nevertheless, it is not enough to merely own a website. You have to expose your site to potential clients in such a way that they can find it when they search for what your business offers online. One effective way to achieve this is through search engine optimization in Northampton.

There are several benefits to having an optimised site. There is a high possibility that your website will rank on the first page of Bing, Yahoo, and Google. Also, you can get targeted traffic that will translate to more profit for your business.

Ways to Increase Your Website Ranking

  1. Keyword Research

Carefully select the keywords you want your website to rank for in search engines. When a prospective client searches for any of these keywords, your objective is that your website be found on the first page of the search result. The content of each page of your site should have the keywords or key phrases in prominent places throughout each page. In addition, it is often more effective to utilize keywords that are two or three words long rather than just single words. For example, if you sell cookie packages or packs, some keywords you may consider are “cookie gift basket” or cookie gift package.” Generic keywords such as “gift” or “cookie” are probably not effective because they are way too general.  Continue reading

Responsive Web Design Best Practices


One of the main principles of of designing a responsive website, is to make sure that the browsing experience is the same for all types of users (desktop, mobile etc). This means that you need to be certain all images, grids, content etc will reconfigure with no design issues on different screen sizes.

We recommend that you focus on three different breakpoints when it comes to resolution:

  • 480px – small and old smartphone screens
  • 768px – large smartphone screens, tablets and standard desktop screens
  • 1024px – widescreen desktops

When uploading images onto the site, make sure that all images are flexible. By this, we mean that the images are suitable for all resolutions. We recommend sizing for the mobile market to get the best out of your responsive design.


Facebook Announce New Ad Format


Social Media giants Facebook have announced their new advertising format called ‘Product Ads’.

Product Ads will allow e-commerce sites promote products directly via Facebook, with merchants being able to upload their product catalogue, whilst also being able to create campaigns targeting specific audiences with particular products. There’s also the option to allow Facebook to automatically deliver relevant products to people. Sites will have the option to advertise their products in a single or multi-product ad unit.

Below are the two advertising options for Facebook Product Ads;

  • Advertisers can automatically reach people who visited their website/app (via Custom Audiences), or reach people based on specific interests, locations, etc.
  • Advertisers can curate ads as they see fit. For instance, they can highlight products that were viewed on their website/mobile app or showcase best selling products. Or they can create a multi-product ad that highlights the different benefits of a single product.

Professional web marketing: Why it is a Necessity to Grow your Business Online


The challenges brought about as a result of competition in business and the tough survival requirements in order to maintain relevance on the Internet has prompted the need for professional web marketing services. As a result, issues such as creating an ideal online reputation, setting up a platform to rack in solid profits, focus on the return of customers etc are simply some of the main objectives which act as a guide to web developers once hired to do a particular job online.

This being the case, as a web master or even in case you are looking forward to setting up a new platform online for the first time it is important to note that besides simply helping you improve traffic through your online platform and significantly increasing sales, marketing on the web also stands to help make it easier to come up with an online platform whose design appeals to your target audiences, a platform which focuses mainly on issues such as web analytics, advertising, scrutiny of statistics, evaluation of its usability and most importantly Search engine optimisation.  Continue reading

Typical Remarketing Campaigns


Remarketing is an ad innovation offered by various ad platforms. What it is, is a strategy which keeps your website, your brand, at the forefront of your target audience. It does this by recognising people who’ve visited your website and left; and then tracking those people on other websites, and showing ads back to your website.

This technique allows businesses to further develop their brand, with the ultimate goal of making their website synonymous with the subject that the target is interested in.

Strategies for this model of marketing typically involve highly targeted ads, usually in the form of deals and discounts, so that people who’ve felt they didn’t have a valid reason to remain on the website will be convinced to revisit.

Remarketing has proven to be a very effective method of ad-marketing, although this isn’t always the case. Even if you follow best-practices for it, you may still find that it isn’t working for your business; not because you’re doing it wrong, but because your business strategy isn’t suited to it.