You’re not necessarily guaranteed success on Facebook Ads. It’s an advertising platform that can take some getting used to. For example, there are many different demographics that you can select, and if you don’t choose these wisely when you create an advertisement, it may not be as effective as it should be.
You also have to create the right type of post. If you want to sell a product or services then you’re going to need an eye-catching picture, and you have to make sure it fits well within the advertising space, following Facebook’s guideline for resolutions.
Facebook Advertising can be extremely effective in terms of attracting the right customer, but you have to select each option carefully, thinking about the message you’re sharing whilst taking the customer’s requirements into account. If you do this, your campaigns will be much more successful going forward.