Typography can be just as important as images, layouts and colours, and you should really put some thought into typography style. If you start of big and bold, you can grab a visitors attention, but this obviously has to be used effectively, and it may work if the page includes white space and not a great deal of clutter.

Typography contains personality and it can say a lot about a company, whilst it’s integral to creating a brand identity. When you’re deciding on your typography, make sure you consider colours; whether you want to opt for serif or sans serif, yet text should compliment any images you have on your the same page.

Bold typography can work and it can grab attention, yet it has to be used cleverly to be effective so makes sure you consider typography against the other visual elements on your website.