Social media accounts are especially useful for business owners who want to raise awareness of their ecommerce website. That’s because you’re able to share links on Twitter, Facebook and LinkedIn among others, giving your audience a little nudge to visit your site and see more of your products and services.

Of course, it’s important to remember that too many posts with links can be a bit too pushy, and the main aim on social media networks should be to give your fans, followers and subscribers content that they can engage with.

You won’t always be guaranteed to significantly increase the number of visitors going to your website, but you will at least be getting the word out there, and letting more people know why they should visit your site now or in the future, and that’s always beneficial in terms of driving sales.