Using AB Testing to Determine if your Website Design is Working

Website design can be an expensive endeavour for a business, but it can have a profound impact on how many people see your website and interact with it positively. It is quite cheap to set up a basic website, and if you don’t need the help of professionals, it can even be free with a CMS like wordpress. On the other hand, building a website which is able to compete or even out compete your top competitors in your industry, requires a more considered and robust approach.

Building a website design which meets and surpasses the standard set by your top competitors can involve a lot of consideration, and to do this a number of tools and techniques can be employed to help. One of the best of these techniques is AB testing.

AB testing is a technique that compares and contrasts two variations of the same webpage. It is able to take a sample of traffic for each version and analysis the data they provide, which allows a website designer to draw some conclusions on which version has a better reception with users. This can be used to determine whether a whole design should be scrapped, or if the problem is just that a Call to Action isn’t clear enough.

What is good about AB testing is that it takes what is more commonly an instinctual, or even abitrary, approach, and applies the scientific method towards it. It allows a level of precision with your design, and accomplishes this at lower costs than other methods, such as commissioning focus groups, and at greater levels of reliability than that and website user experience surveys too.

How to create a Website in simple Steps

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Below are the required steps, which should be taken into consideration while planning to create a website.

1) Domain Name: The first and foremost task is to obtain a domain name. Domain name is the URL or name, which helps the user to recognize the website. One must also get the domain name registered so that no one else can use it at any cost.

2) Web Host: Web host refers to the firm that has worldwide internet connectivity. It has numerous computers connected with internet, which enables the user to visit a particular website anytime from any corner of the world.

3) Website Layout & Design: Website design and layout involves proper placing of text, images and pictures along with links in order to navigate through home or other pages.

4) Website construction: Construct a website with the help of online website builder or build it yourself if you have good command over software’s.

How to Choose a Great Web Designer

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Great results from a web design project hinges on communication between the clients and the designers. Working with a local Milton Keynes company, whom you can connect with aesthetically and business-wise, is key to success for your website design needs. The web design process includes the creation of graphics, visual ideas, images, choosing the right typography and visually stimulating pages and features. All of these aspects come together to communicate your products, services, and overall theme for your company.

Leading web designers in Milton Keynes use cutting edge technology. Databases should be designed and integrated with engine content management systems for the purposes of optimal functionality. A web designer should always show clients the wireframe prototypes of all layouts and templates used for both a web site and a mobile site. Since communication is paramount to success, discussing the kind of potential customers a company is wishing to attract is important. A web design company should be able to improve the content on the website, which influences the Search Engine Optimization (SEO). This will aid in the endeavor of attracting new customers and remaining easy to find for old customers.  Continue reading

The Importance of Website Design Trends

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Web design trends can at times be changing to get your head around, but somebody has to, because computers lack the ability to identify trends. This means that while templates can be used to make blogs and brochure style sites, web designers will always be needed to make and follow trends and design complex websites.

Web design has been labelled as a ‘secure career path’ and that’s mainly because they’re going to be needed more in the future than they are now. More and more sites are being created on a daily basis, more companies have developed an online presence, and there is a larger number of in-house designers for some companies, who see true importance in terms of web design.

The internet is constantly evolving and websites need to meet certain demands. Designers ensure sites meet these designs and their services are going to be called upon on a regular basis, perhaps more so in the future than they are now.

Using Bold Typography

Typography can be just as important as images, layouts and colours, and you should really put some thought into typography style. If you start of big and bold, you can grab a visitors attention, but this obviously has to be used effectively, and it may work if the page includes white space and not a great deal of clutter.

Typography contains personality and it can say a lot about a company, whilst it’s integral to creating a brand identity. When you’re deciding on your typography, make sure you consider colours; whether you want to opt for serif or sans serif, yet text should compliment any images you have on your the same page.

Bold typography can work and it can grab attention, yet it has to be used cleverly to be effective so makes sure you consider typography against the other visual elements on your website.