Website design can be more important than many businesses think, and if your target audience is not presented with a high level of user experience, they may well move on to a competitor.
A design should attract visitors to head to your most important pages, perhaps services, products or a contact page, and the journey from visitor to customer should be an easy one. This is why planning the design of your new site is important and tweaks can then be made as and when problems arise.
If you’re redesigning your website then you may find that particular pages have high bounce rates, if this is the case then you may want to check the design is appealing with the correct content and CTAs to guide people to the next stage. Always plan the look and feel of your site, even if that means researching competitors sites and drawing out your mock design with a pen and paper.