Navigating the online world continues to get harder with all the scams, misleading information, marketing bombardment and ‘clickbait’, which all seek to draw you in and take your time without giving anything back.
Many may be wondering what is ‘clickbait’ and how can I avoid it? Clickbait is typically some misleading, ridiculous or sensational headline that is associated with spam or fake news to help draw traffic and increase ad revenue whilst providing no value.
Often these clickbait headlines will focus on areas that will get peoples attention such as celebrities, money, real estate, animals or shocking/suspense type headings of often embellished news stories. Once you actually click on the link and read the content, it often is not quite what you were expecting. These types of things are often found on Facebook, YouTube, BuzzFeed and similar platforms.
Its honestly better to try and avoid things that look like clickbait as it is often misleading. If you are looking for news, seek out reliable sources and not just any old pop-up you see online.
Author: Tyler
Keys to Content Creation
Online and social media marketing can be a fickle thing. Here are 5 top tips to creating content that will reach potential customers:
1. Know your Audience! This is the number one key to content creation. If you do not know the who, the how and the when of your target audience will interact with your content, then you are wasting your time. Do your research and create 1-3 buyer personas.
2. Be consistent. Keep your visuals, language and tone consistent for all of your content and across each platform. Have a plan that spells out what this will entail.
3. Be dependable. Create a content creation and posting plan that you can manage and ensure that you stick to it, to build trust with your audience.
4. Be sure to listen. Utilise social listening to know what your potential customers need and want. Think about what problem you can solve for them with your product.
5. Engage! Always respond in some way to people who comment or interact with your content, even if it is just with a like. Encourage conversations and engagement with your brand.