CTAs (Call to Actions) are designed to get your website visitors to the most important pages. You may want them to make a booking for your services, and a clickable graphic can be placed to guide them to that desired page.

This is the basic benefit of having a CTA but sometimes websites simply do not have enough. Most pages will need CTAs to tell the customer what to do next, and a lack of them can prompt confusion for some visitors. It’s important to know that different visitors browse a website in different ways, and while some will read large chunks of text, others will want icons to take them to where they want to go, so make sure you have a sufficient amount of CTAs, it may well improve your bounce rate.

Website design can be more important than many businesses think, and if your target audience is not presented with a high level of user experience, they may well move on to a competitor.

A design should attract visitors to head to your most important pages, perhaps services, products or a contact page, and the journey from visitor to customer should be an easy one. This is why planning the design of your new site is important and tweaks can then be made as and when problems arise.

If you’re redesigning your website then you may find that particular pages have high bounce rates, if this is the case then you may want to check the design is appealing with the correct content and CTAs to guide people to the next stage. Always plan the look and feel of your site, even if that means researching competitors sites and drawing out your mock design with a pen and paper.