Getting started on WordPress

Why do so many people choose WordPress for their website or blog? Well firstly, this free software is simple to use, offers all kinds of templates, and comes with support.

WordPress is famous for its “five-minute install.” Admittedly, if you have never, never installed WordPress, it may take you a little longer but that’s about right. For most beginners, the stumbling block is setting up a database. It’s easy! Support through your hosting is usually available, and most people have no hesitation using live chat to have the hosting firm walk through any seemingly rough spots! The next requirement for beginning a blog is a real username and an email address. The blogger puts this information into the signup page and gets a password almost immediately. The blogger just has to verify their email, follow the activation connection given and use the password given and the process is finished. The blogger can begin blogging from the dashboard and start creating some content for their site!

Why visiting a ‘one stop shop’ can sometimes be a bad idea

There are many businesses who offer a ton of digital services under one roof, and you probably don’t have to look too far in your local town centre to find a small firm offering printing, web design, email marketing, brochure production and social media management among other services. But why is visiting a shop like this sometimes a bad idea?

Well, so many businesses struggle because they branch out into areas they’re not too familiar with, so they may not have all of the experience needed for each of those areas. Think of it this way, one particular service could demand years of experience, so is it likely a small team of two or three can manage everything they’re offering to a really high standard. We’d say it’s unlikely and it’s important to learn about their experience before you choose them to manage all of your digital design, marketing and advertising work.

Why eye catching visuals can improve your social media presence

Building a presence on social media has become one of the most important ways to market your business and build a brand recognition. With more businesses starting to utilise social media platforms to build an online presence, it is important to create business profiles across the top platforms to get the best results from online marketing.

Social media platforms include Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google+. It is important to create consistent branding across all platforms and post regular, relevant, quality posts that are recognisable and also engaging to the viewers. This will help improve brand recognition and drive viewers to your website, leading to more sales.

Visuals should be eye-catching, to draw in the attention of the viewers, and also create curiosity to make them click further to find out more information. Hiring a designer and social media marketing specialist may help to boost your company’s online presence.

Never rule out offline marketing strategies for your business

Ruling out offline marketing would be a be mistake for any business. Although it is easy to say digital marketing is most effective in recent years, old techniques still work extremely well. Many businesses focus their marketing budget on online marketing and easily forget the importance of direct marketing.

There are many ways to promote your business offline, through mail, newspaper advertisements, brochures and leaflets to name a few. It has been said the mail marketing remains more effective than email marketing, and that’s why it is so important to still use these marketing methods to your businesses advantage.

With the right design and marketing team, you can create high quality designs, promote sales and products all whilst incorporating your brands identity. Leaflets and brochures are a great way to engage with your audience and create curiosity, driving them to your store or website, with the aim of increasing sales.

Making email marketing work for your business

Email marketing helps you to stay in touch with old and new customers and can work for any type of business, big and small. Emails are a great way to promote a new product, advertise a sale, or simply touch base with your subscribers/customers.

The most difficult part of email marketing is getting a good open rate, that’s why business emails should be kept simple yet engaging with their intended audience. Always include good quality written content, whilst having eye-catching visuals to compliment the text is key. Having a good ratio of text and visuals make the email more pleasing to the eye, and keeps the reader engaged. This is only if they actually open up the email that is.

Getting your readers to open the email will require a title the creates curiosity, making them want to know more. Always include easy links to your website and any items mentioned within the email, if the user has to jump through hurdles to get to the information on your website, you will likely lose their interest quickly.