Should I hire an online marketing professional?


There are many ways to help promote your business, with both online and offline methods. With the constant growth of online users, there is no better time to optimise some of the online marketing strategies. Online marketing can be a very time consuming job, that’s why hiring a professional may work well for your business. Hiring a team that can help improve your position on search engines and help provide organic traffic towards your website. Online marketing also includes management of social media, the biggest growing platforms on the web. Business accounts should be created and managed with quality content both written and visual, and also engagement with followers and...

Facebook Ads and their benefits


Social media is a big trend these days. With so many people using Facebook, Instagram, Twitter and other platforms, it is potentially the best way to earn money. Moreover, engaging in social media is a smart way to direct traffic to your website (if you have one). Lets take Facebook as example. As one of the most popular platforms out there, it has around 1.2 billion users. So if you have your own website and your target is to bring traffic to it, then Facebook needs to be considered. You can create ads that appear to a huge group of people that will give you the traffic you desire. All...

Adding advertisments to your website


Monetising your website is a wise option, especially if you’re bringing in a good amount of traffic. Many bloggers have added advertisements on their websites on various different pages, and some of which have actually become full time bloggers with their only income coming from companies advertising on their site. This just goes to show how important it can be to consider running adverts on your website, and there are many different programmes that make it easy to do so, such as Google and Amazon’s affiliate schemes. One thing you do need to make sure if you are considering this step, is to ensure only really relevant adverts are displayed...

Create your own eye-catching images for your social media business platforms


Social media marketing is one of the most popular forms of marketing your business, but how do you make your stand out from other leading competitors? Is it recommended that your social media platforms, including Twitter, Facebook, Instagram, Google Plus and Pinterest all have a consistent theme across them all. By keeping the theme consistent you build your brand recognition and customers can easily recognise your display picture. Creating eye-catching visuals for regular posts and social media activity is also important, and it is now easier than ever. Using an online company such as Canva, can help you to produce great looking posts. You simply choose a template and social...

Advertising Your Business In Your Local Newspaper


Promoting your business in your local newspaper could help boost your sales and followers. There can be some tricks to help you decide whether to choose free or paid advertising, or both. We feel that whatever strategy you choose, getting newspaper coverage will increase your community profile. Paid Advertising This could be the easy way to get your business in to a local publication since you simply have to pay to advertise your business. You get to dictate the content they will write about your business and optimise commercial messages to attract customers, but the cost of the ad may not provide a return, so perhaps signing up to a...